Evidence shows that man-made greenhouse gas emissions cause Global Warming. But did you also know that the average Canadian causes 20,000 kg of harmful CO2 emissions to be released into the Earth’s atmosphere each year? That’s a whole lot of gas! We are asking Canadians to take a stand and “Join the Moo-vement: Lick Global Warming!” Take the pledge!

Who: All Canadians

What: Ben & Jerry’s “Join the Moo-vement: LICK GLOBAL WARMING” Public Awareness Campaign to empower over 25,000 Canadians to personally take action to reduce their impact on Global Warming. The kick off event will feature the participation of Jerry Greenfield, co-founder of Ben & Jerry’s and Jack Gibbons the chair of the Ontario Clean Air Alliance. At the event we will build the biggest Ben & Jerry’s Sundae ever!!

When: Kicks off on August 3rd at 12:30 pm and will run into mid October.

Where: The kick off — Toronto Dominion Centre in the TD centre courtyard adjacent to the towers. On the Web — The web will be used to educate individuals on the actions that they can take to “Lick Global Warming,” and to track the progress of the campaign. Scoop Shops — All 18 of our Ben & Jerry’s Scoop shops across Canada will be working to educate customers about Global Warming. Find a Scoop Shop in your area.

Why: Ben & Jerry’s is founded on and dedicated to a sustainable corporate concept of linked prosperity. One of Ben & Jerry’s missions is “To operate the company in a way that actively recognizes the central role that business plays in society by initiating innovative ways to improve the quality of life locally, nationally & internationally.” Click here for more on Ben & Jerry’s 3 part mission statement.